Radio Euskadi - "Obama"

Dimensión San Sebastián, Spain

2952

Title	Obama
Agency	Dimensión
Campaign	Better With Music
Advertiser	Euskal Irrati Telebista (EITB)
Brand	Radio Euskadi
Date of First Broadcast/Publication	2014 / 3
Business Sector	Media, Publishing & Production
Tagline	BETTER WITH MUSIC
Story	Radio Euskadi is a leading general-interest radio station in the Basque Country. Radio Euskadi focuses on current affairs, broadcasting not only news or debates but entertainment and music as well.We’ve picked speeches by well-known people to describe its radio format: Barack Obama delivering a speech in Chicago, caustic José Mourinho in a postgame news conference after losing against FC Barcelona, Members of the European Parliament Godfrey Bloom and Nigel Farage talking tough before their fellow MEPs.The speeches were creatively edited with music specially arranged for each speaker and context. This way, you perceive the news differently.A global leader, a football coach and a controversial politician were included in a spot that describes in a simple and clear manner the importance of a radio station that goes beyond breaking news.Without a doubt, the contents of EITB sound much better with music.
Media Type	Television
Length	63 seconds
Soundtrack	DANI VENEGAS
More Information	http://vimeo.com/99221726
Executive Creative Director	GUILLERO VIGLIONE
Creative Director	Guillermo Viglione