| Title | Shred of Decency ( Confetti Pack ) |
| Agency | Rothco, part of Accenture Song |
| Campaign | Shred of Decency |
| Advertiser | Rothco/Daintree |
| Brand | Rothco/Daintree |
| Date of First Broadcast/Publication | 2015 / 4 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Philosophy | When ROTHCO and Daintree discovered that sections of the No Campaign were producing these materials and spreading lies, they put their heads together and came up with a new product called ‘A Shred of Decency’ – confetti made from 100% recycled lies. |
| Problem | Almost two years in the making, the referendum on the legalisation of same-sex marriage in Ireland will take place on 22 May 2015. United in their beliefs, ROTHCO has joined forces with Daintree Paper, (a stationery shop on Camden Street, Dublin), in order to get the positive message for marriage equality out into the world. There has been tense debate between the Yes and No camps in the run up to the referendum. Notably, elements of the No Campaign have stirred up controversy by spreading flyers which contain factually incorrect statements such as, “They [homosexuals] will contract cancers earlier in life.” |
| Media Type | |
| Agency Producer | Jessica Derby |
| Art Director | Stephen Rogers |
| Copywriter | Shane O'Brien |
| Account Manager | Sarah McGann |
| Producer | Jessica Derby |
| Agency Producer | Stevi Russel |
| Executive Creative Director | Alan Kelly |
| Producer | Stevi Russel |
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