| Title | Merlot Genie |
| Agency | Y&R London |
| Campaign | Created by Rosemount |
| Advertiser | Rosemount Estate |
| Brand | Rosemount |
| Date of First Broadcast/Publication | 2009 / 7 |
| Business Sector | Wines, Champagnes |
| Philosophy | A campaign which centres around Rosemount as being "creators of wine" in bringing the wines to live in a visually creative way |
| Problem | Create a campaign which reflects Rosemount’s creative, innovative and refreshing approach to making wines. As their commitment to keeping things fresh, and making wine interesting and exciting as possible, is what sets them apart from the competition. Whereas other wine brands simply ‘produce’ wine, Rosemount approach winemaking with a creativity and craftsmanship which sets them apart – as creators, not producers. |
| Media Type | |
| Advertising Manager | Eva Barratt |
| Advertising Manager | Lachie Hayman |
| Advertising Manager | James Brown |
| Copywriter | Graeme Cook |
| Art Director | Stuart Elkins |
| Account Planner | Anna Tetlow |
| Account Manager | Anita O'Shea |
| Producer | Peter Bailey |
| Director | Zena Holloway |
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