Title | Combat on TV |
Agency | BBDO New York |
Campaign | War Prints - IAVA |
Advertiser | Ad Council |
Brand | Iraq and Afghanistan Veterans of America (IAVA) |
Posted | January 2009 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Tagline | We know where you're coming from. |
Story | The mental health consequences of combat threaten to overwhelm a new generation of veterans. Because they make up less than 1% of the population, the obstacles to seeking help are magnified by a great sense of isolation. The PSAs drive traffic to an exclusive online community, where veterans can find support and strength in one another. |
Media Type | |
EVP, Global Agency Leader | Peter Geary |
Strategic Planner | Russ Messner |
Account Manager | Rob Esposito |
Creative Director | John Leu |
Art Director | John Leu |
Creative Director | Brad Roseberry |
Copywriter | Brad Roseberry |
Executive Agency Producer | Grant Gill |
Executive Creative Director | Don Schneider |