Applegate Hotdogs - "Junior"

TAXI New York

TAXI New York New York, United States

7181

Title	Junior
Agency	TAXI New York
Campaign	What's In Your Hotdog?
Advertiser	Applegate Farms
Brand	Applegate Hotdogs
Date of First Broadcast/Publication	2013 / 5
Business Sector	Food
Tagline	What's In Your Hot Dog?
Philosophy	Moms are on a mission to buy the healthiest food they can for their families. In this campaign, cows try to sway mom’s choice of meat while she’s shopping. The campaign bills Applegate’s product as “The Cleaner Wiener,” as it contains none of the hormones, antibiotics, or artificial preservatives that typically go into other companies’ meat.
Problem	Applegate is on a mission to "change the meat we eat." "81% of consumers in a recent survey reported that they would prefer to give their kids hot dogs that contain only beef, water, salt and spices," said Neil Leinwand, SVP of Marketing at Applegate. "And we're happy to give the people what they want."
Media Type	Television
Length	30 seconds
More Information	applegate.com
Production Company	Station Film
Executive Creative Director	Stephen Leps
Executive Creative Director	Michael Pierantozzi
Copywriter	Daniel Ahern
Art Director	Didima Arrieta-Martinez
Agency Producer	Joyce Lee
Director	Brendan Gibbons
Production Company Producer	Thomas Rossano
Line Producer	Aaron Canto
Editing Company	The Cutting Room
Editor	Brian Sanford
Editorial Producer	Melissa Lubin