| Title | Lara Goes to the Dogs |
| Agency | Ogilvy UK |
| Campaign | Lara |
| Advertiser | SmithKline Beecham |
| Brand | Lucozade |
| Posted | April 2000 |
| Product | Energy |
| Business Sector | Non-Alcoholic |
| Tagline | The refreshing glucose drink. |
| Story | Lara Croft in "Tomb Raider" surroundings is being chased by a pack of vicious dogs. Lara reaches a steep drop, the dogs are closing in and she is in need of an energy boost. Lara reaches into her back pack and pulls out a bottle of Lucozade and drinks it in great gulps. We see she is refreshed and energised. With this new found energy Lara jumps off the cliff, grabbing the edge and escapes the dogs. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Creative Director | Bruce Matchett |
| Copywriter | Boris Garelja |
| Art Director | Peta McDowall |
| Agency Producer | Shane Ford |
| Director | Bruce Hunt |
| Actor / Celebrity | Lara Croft |
| Production Company | Animal Logic |
| Music | Supersonic Pty Ltd |
| Sound Design Company | Supersonic Pty Ltd |