Bruce Hunt
Director at TBWA\Greater China
Shanghai, China
TitleExplorers
Agency
Campaign Explorers
Advertiser Carnival Cruise Lines
Brand P&O Cruises
Date of First Broadcast/Publication
Tagline Discover a different world
Story

P&O Cruises brings to life the wonder of discovery, as seen through the eyes of P&O Cruises' passengers - the latest in a long line of explorers who the cruise line have helped discover a different world.

Problem <p>To create a brand ad that would assert P&O Cruises leadership in the market as Britain's favourite cruise line.</p>
Media Type Television
Editor
Director
Production Company
Account Planner
Art Director
Copywriter
Advertising Manager
Post Production
Audio Post Production

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