State Farm - "Cheesehead: Beyond The Fan"

DDB Chicago

DDB Chicago Chicago, United States

27081

Brand: State Farm
Country: United States

Advertiser: State Farm

Title	Cheesehead: Beyond The Fan
Agency	DDB Chicago
Campaign	Discount Double Check (DDC)
Advertiser	State Farm
Brand	State Farm
Date of First Broadcast/Publication	2015 / 11
Business Sector	Insurance
Story	In the new spot, “Cheesehead: Beyond The Fan,” Rodgers is exiting a stadium when the Cheesehead guy, who is waiting behind the gates, yells out, “Hey, Rodgers. Discount Double Check,” to which Rodgers replies, “Every time you see me, you say that. Don’t you say anything else?” In a series of flashbacks, the Cheesehead guy reminisces about all the times he’s used those same words to get into a nightclub, recite his wedding vows, perform surgery, and even provide counsel to panel members – each scenario ending in a positive outcome. The answer is “No” – Cheesehead guy doesn’t say anything else. Rodgers casually walks away while a voiceover explains how It Pays to Double Check. “Cheesehead: Beyond The Fan” is the third of three :30 spots from the overarching campaign featuring Rodgers to roll out during this football season; previous spots include Throwback and Still On.
Media Type	Television
Length	30 seconds
Group Creative Director	John Hayes
Group Creative Director	Barry Burdiak
Director	Matt Aselton
Production Company Digital Director	Matt Aselton
Integrated Production	Diane Jackson
Chief Creative Officer	John Maxham
Executive Producer	Marc Marrie
Executive Producer	Marc Marrie
Strategy Director	David White
Editor	Corky Devault
Editor	Grant Gustafson
Managing Director	Jared Yeater
Executive Producer	Scott Kemper
Executive Producer	Derek de Board
Post Production	Filmworkers Club
Creative Director	Matt Ben-Zeev
Art Director	Brian Boord
Creative Director	Chad Broude
Lead VFX	Rob Churchill
Business Manager	Scott Terry
Deputy Integrated Production Business Manager	Scott Terry
Producer	Jojo Scheerer
Account Executive	Tina Rosin
Creative Director	Kurt Riemersma
Producer	Patrick Casey
Executive Producer	Craig Duncan
2D Artist	Randy McEntee
Business Affairs	Penn French
Account Director	Kim Brun
Line Producer	Zoe Odlum
Associate Producer	Katie Greenbaum
Account Supervisor	Jaclyn Govostis
Strategy Director	Allison Cenna
Executive Producer	Kristen Bransteter
Executive Producer	Krystina Wilson
Assistant Editor	Billy Montross
Producer	Casey Swircz
Production Company	Arts & Sciences
Production Company	The Mill Chicago
Editing Company	Whitehouse Post
Editing Company	Cutters