| Title | Rough Choice |
| Agency | Downtown Partners |
| Campaign | Rough Choice |
| Advertiser | Anheuser-Busch |
| Brand | Bud Light |
| Posted | May 2000 |
| Product | Beer |
| Business Sector | Beers, Ciders, Lagers |
| Story | Two guys are at the convenience store buying beer, toilet paper, chips, canned food etc. Their credit card does not work, and they do not have enough money for the purchase. They have to make a rough choice... Bud Light beer or toilet paper. They choose the beer and ask for a paper bag. |
| Media Type | Television |
| Length | |
| Market | United States |
| Creative Director | John Immesoete |
| Copywriter | Barry Burdiak |
| Art Director | John Hayes |
| Agency Producer | Bryan Sweeney |
| Director | Steve Chase |
| Production Company | Reactor Films |
| Copywriter | Patrick Knoll |
More Work
SEE ALLShare the Love this Christmas
- BRAND:
- Littlewoods
- AGENCY:
- Boys and Girls
Autumn Drama 2
- BRAND:
- RTÉ TV
- AGENCY:
- Boys and Girls
Autumn Drama 1
- BRAND:
- RTÉ TV
- AGENCY:
- Boys and Girls
Cheesehead: Beyond The Fan
- BRAND:
- State Farm
- AGENCY:
- DDB Chicago
Throwback
- BRAND:
- State Farm
- AGENCY:
- DDB Chicago
Still On
- BRAND:
- State Farm
- AGENCY:
- DDB Chicago
Inside Out
- BRAND:
- State Farm x Disney Pixar
- AGENCY:
- the STUDIO
Sweet Dreams
- BRAND:
- State Farm x Disney Pixar
- AGENCY:
- DDB Chicago
Moving
- BRAND:
- State Farm x Disney Pixar
- AGENCY:
- DDB Chicago