| Title | Runway |
| Agency |
BBDO New York
|
| Campaign |
Newborn and Child Survival
|
| Advertiser |
The Advertising Council
|
| Brand |
Health and Safety
|
| Date of First Broadcast/Publication |
2010 / 5
|
| Business Sector | Institutional/Public Interest/Non-Profit Org.
|
| Tagline | See where the Good Goes at GoodGoes.org |
| Problem | Every year, more than 9 million children in the developing world die before the age of 5 that equates to 25,000 child deaths a day. Nearly 4 million of these deaths are newborns less than a month old with the majority occuring due to the lack of access to trained health professionals and well-equipped health facilities. Many of these babies parents lack education and access to basic health information, products and practices that could improve the survival of their babies. Many Americans are unaware or desensitized to these child mortality rates. If they are aware, they feel powerless to affect change because they don't understand that much can be done to save lives. |
| Result | The objective of the campaign is to raise awareness that reductions of global newborn and child mortality rates are possible and achievable through existing and inexpensive interventions that focus on healthy practices and to empower Americans to become part of the solution by supporting the Community Health Workers who can be there when we can't. Save an estimated 9 million babies and young children. |
| Media Type |
Television
|
| Editor |
Joel Miller
|
| Photography / Illustration |
Eigil Bryld
|
| Producer |
Peter Feldman
|
| Director |
Bill Bruce
|