| Title | Snowboard |
| Agency |
Nouvel Eldorado
|
| Campaign |
Citadium. Sport Temple
|
| Advertiser |
Kering
|
| Brand |
Citadium
|
| Posted | May 2002 |
| Business Sector | Leisure & Sport Equipment
|
| Tagline | Citadium. Sport Temple |
| Tagline (original language) | Citadium. Le temple du sport |
| Story | The poster campaign is made of up of 4 "nature morte" visuals (ice-cream, can, basket and forward button) with a caption beside them visual showing a different sport suggested by the visual. |
| Story (original language) | La campagne d'affichage est composée de 4 visuels natures mortes (glace, canette, corbeille et bouton forward) avec à côté une légende indiquant un sport différent induit par le visuel. |
| Philosophy | Create Citadium as the new address for sport addicts. Citadium, the temple of sport. |
| Philosophy (original language) | Faire de Citadium la nouvelle adresse des sport addicts. Citadium, le temple du sport. |
| Problem | Launch a new store with an ultra-modern design as the forerunner of a new retail segment next to Décathlon, Go Sport and other retailers in the sports market: sportainment. |
| Problem (original language) | Lancer un nouveau magasin à larchitecture hyper moderne comme linitiateur dun nouveau comportement de distribution face au Décathlon et autre Go Sport qui tirent le marché du sport : le sportainment. |
| Media Type |
Billboard
|
| Market | France |
| Creative Director |
Antoine Choque
|
| Art Director |
Stephane Franck
|
| Copywriter |
Laurent Dupond
|
| Account Director |
Jérôme Piot
|
| Account Supervisor |
Aurélie Jung
|
| Photographer |
Serge Paulet
|
| Advertising Manager |
Didier Lalance
|
