Dean Hanson
Art Director at Fallon
Minneapolis, United States
TitleMark Miles
Agency
Campaign Mark Miles
Advertiser Holiday Inn
Brand Holiday Inn
PostedMay 2000
Business Sector Hotels, Resorts
Tagline More ways to collect and redeem points than any other hotel program. That's today's Holiday Inn.
Story Mark, a 37-year-old that lives at home with his parents, requests that he earn airline miles for the rent he pays his parents. The spot is part of the "More" campaign which focuses on how Holiday Inn gives you "more" in terms of amenities when traveling for business or leisure. This particular spot targets frequent business travelers and reaches them through sports programming.
Media Type Television
Length
Creative Director
Copywriter
Art Director
Agency Producer
Director
Director of Photography (DOP)
Actor / Celebrity
Music
Production Company

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