Title | Mark Miles |
Agency | Fallon |
Campaign | Mark Miles |
Advertiser | Holiday Inn |
Brand | Holiday Inn |
Posted | May 2000 |
Business Sector | Hotels, Resorts |
Tagline | More ways to collect and redeem points than any other hotel program. That's today's Holiday Inn. |
Story | Mark, a 37-year-old that lives at home with his parents, requests that he earn airline miles for the rent he pays his parents. The spot is part of the "More" campaign which focuses on how Holiday Inn gives you "more" in terms of amenities when traveling for business or leisure. This particular spot targets frequent business travelers and reaches them through sports programming. |
Media Type | Television |
Length | |
Creative Director | David Lubars |
Copywriter | Peter McHugh |
Art Director | Dean Hanson |
Agency Producer | Brian Dooley |
Director | Jesse Peretz |
Director of Photography (DOP) | Larry Fong |
Actor / Celebrity | Ross Brockley |
Music | Colin James |
Production Company | X-Ray |