Greg Hahn
Co-Founder & CCO at Mischief USA
New York, United States
TitleLive Vines
Agency
Campaign Live Vines
Advertiser Lowe's
Brand Lowe's
Date of First Broadcast/Publication 2015
Business Sector Home Appliances, Furniture & Gardening
Philosophy Lowe's Home Improvement stores are opening in Manhattan for the first time. We needed a way to get busy New Yorkers to stop and take notice of the new location.
Lowe's is well known for their six-second home improvement tips on Vine. So we decided to build real life Fixinsix Vines inside the store windows on 6th Avenue.
The fully animated dioramas operated in six-second loops. And the tips they demonstrated were tailored to New York City Living:
“Hang your bike from the ceiling to save space.”“Paint the room a light color to make it seem bigger.”
We even added interactive “like” buttons and digital loop counters to the installations. Plus we marked out spots for people to film and upload them to social media.
It was a great way to launch Lowe’s in Manhattan. 
Media Type Case Study
Length
Account Manager
Account Manager
Account Manager
Account Manager
Planning Directtor
Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Copywriter
Head of Production
Production Company
Executive Producer
Intreactive Producer

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