| Title | The Fiddle |
| Agency | Publicis Sapient |
| Campaign | Under the Hood of Country Music |
| Advertiser | Fiat Chrysler Automobiles |
| Brand | Ram |
| Posted | October 2015 |
| Business Sector | Cars |
| Story | Ram Trucks asked us to support their partnership with Yahoo! Country Music with serial country content that would appeal to both country music fans and truck drivers. Our solution: a branded content series exploring the objects and instruments that have shaped country music. The ongoing series has garnered thousands of views, increased traffic to Ram Trucks' Tumblr page and vehicle landing page, and brought country music fans and Ram Trucks owners closer together. |
| Media Type | Web Film |
| Length | |
| Creative Director | Alan Pafenbach |
| Art Director | Tyler Smith |
| Production Company Producer | Mike Diaz |
| Associate Creative Director | Giancarlo Pisani |
| Copywriter | Nick Nelson |
| Art Director | Shawn Carroll |
| Cinematography | Carson Lund |
| Editor | Carson Lund |
| Art Director | John Bogan |
| Designer | Charlie Barber |
| Copywriter | Lawrence Wang |
| Line Producer | Andrew Mui |
| Project Manager | Allyson Mecca |
| Project Manager | Jenna Deutsch |
| Client Supervisor | Jerome Moore |
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