Title | Scream Therapy |
Agency | TBWA\Chiat\Day Los Angeles |
Campaign | Scream Therapy |
Advertiser | Sony Corporation of America |
Brand | Sony PlayStation |
Posted | May 2000 |
Product | PlayStation |
Business Sector | Video Games/Consoles |
Tagline | PlayStation |
Story | In a bleak room, a therapist tries to get his patients to react and scream. The first two make a meak attempt to scream. When he provokes the third person, he turns into a werewolf. Everyone screams and the therapist compliments them: I think that we have made a break through. Next image is blood splatter on a window before the reel cuts to an image from a video game. |
Media Type | Television |
Length | |
Creative Director | Jerry Gentile |
Copywriter | Bill Paul |
Art Director | Doug Mukai |
Agency Producer | Debra Wittlin |
Director | Barton Landsman |
Production Company | @radical.media |