Jerry Gentile
Group Creative Director at TBWA\Chiat\Day Los Angeles
Los Angeles, United States
TitleNut : PlayStation Portable
Agency
Campaign Nut : PlayStation Portable
Advertiser Sony Corporation of America
Brand Sony Playstation Portable (PSP)
PostedDecember 2005
Product PlayStation Portable (PSP)
Business Sector Video Games/Consoles
Tagline PSP: It's like a nut you can play with outside.
Story Excellent spot, selling the portability, with maybe a double entendre. For PlayStation, substititute "nut." One squirrel throws a nut at the other's tree hole, telling him to come play. The tree squirrel is busy playing; he doesn't know about the types of nuts you can play with outside.
Media Type Television
Length
Market United States
Executive Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Copywriter
Art Director
Production Company
Sound Design Company
Editor Peter Smith
Editor
Director
Animation
Animation
Animation
3D Character
3D Character
Model Making
Editing Company

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