| Title | Voices |
| Agency | Saatchi & Saatchi |
| Campaign | Have you got what it takes - COI |
| Advertiser | Central Office of Information |
| Brand | Nursing |
| Date of First Broadcast/Publication | 1997 / 2 |
| Product | Department of Health |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | Have you got what it takes ? |
| Philosophy | Ads depict the real responsibilities and emotional/intellectual challenges that nurses face every day and positions modern nursing as a responsible, autonomous and challenging career. |
| Problem | Objective was to change perceptions of nursing. People believe nurses only use manual skills, are a doctor's handmaiden - that nursing is low status, and is a vocation, not a career. |
| Media Type | Magazine |
| Market | United Kingdom |
| Creative Director | Adam Kean |
| Associate Creative Director | Alex Taylor |
| Copywriter | Mike McKenna |
| Art Director | John Messum |
| Photographer | Graham Cornthwaite |
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