| Title | Big and Small |
| Agency | TBWA\Chiat\Day Los Angeles |
| Campaign | Big and Small |
| Advertiser | Apple |
| Brand | Apple |
| Posted | March 2003 |
| Product | Powerbook |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| Executive Creative Director | Lee Clow |
| Creative Director | Duncan Milner |
| Creative Director | Eric Grunbaum |
| Creative Director | Erich Funke |
| Copywriter | Chris Adams |
| Agency Producer | Cheryl Childers |
| Director | Kinka Usher |
| Production Company | House of Usher |
| Director of Photography (DOP) | John Stanier |
| Editor | Glenn Martin |
| Editing Company | Nomad Editorial |
| Sound Design Company | francois blaignan |
| Sound Design Company | Eleven Sound |
| Actor / Celebrity | Yao Ming |
| Actor / Celebrity | Verne Troyer |
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