Anna Forsberg
Anna Forsberg
Art Director at Traffic
Stockholm, Sweden
TitleSafest Hands
Campaign Safest Hands
Advertiser The Swedish Post
Brand The Swedish Post

The brief was to encourage young Swedes to send more parcels with the Swedish Post.

We challenged the Swedish population with the competition 'Do you have Sweden's safest hands', where everyone with an iPhone could become mail carriers. We kicked of the challenge by packing 42 parcels with secret stuff. Everyday at 6 AM, 12 PM and 6 PM we released a virtual parcel in the app. If you delivered the virtual parcel intact, before everyone else, you won its real content.

Media Type Mobile Advertising
Account Director
Graphic Designer
Graphic Designer
Agency Producer
Art Director
Creative Director

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