| Title | Light Bulb |
| Agency | AMV BBDO |
| Campaign | Light Bulb |
| Advertiser | The Economist |
| Brand | The Economist |
| Date of First Broadcast/Publication | 2004 / 5 |
| Product | The Economist |
| Business Sector | Newspapers, Magazines, Books |
| Media Type | Outdoor/Out of Home |
| Market | United Kingdom |
| Creative Director | Paul Belford |
| Creative Director | Nigel Roberts |
| Art Director | Paul Belford |
| Copywriter | Nigel Roberts |
| Account Supervisor | Oliver Forder |
| Account Supervisor | Rob Moore |
| Account Supervisor | Adam Kennedy |
| Account Supervisor | Simon Lamplough |
| Advertiser's Supervisor | Jacqui Kean |
| Art Director | Tony Hardcastle |
| Art Director | Roy Hyndman |
| Art Director | Matt Doman |
| Typographer | John Tisdall |
| Copywriter | Mark Tweddell |
| Copywriter | Tim Riley |
| Copywriter | Ian Heartfield |
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