Peter McHugh
Creative Director at Leo Burnett Chicago
Chicago, United States
TitleTana Umaga
Agency
Campaign Rugby World Cup 2003 "Tackle Bags" - adidas
Advertiser adidas
Brand adidas
PostedDecember 2003
Business Sector Sports Teams, Sports Events
Tagline Hits this hard usually involve crash test dummies
Philosophy 180 and adidas brought together rugby's biggest names, covered them in acrylic paint, then had them create "self-portraits" by hitting canvas-wrapped tackle bags.
Media Type Poster
Market Australia
Creative Director
Copywriter
Copywriter
Art Director
Copywriter
Actor / Celebrity
Executive Creative Director
Creative Director
Account Manager
Account Manager
Typographer
Typographer
Print Producer

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