| Title | Ghost |
| Agency | Saatchi & Saatchi |
| Campaign | Sampling - Shinmai |
| Advertiser | Namchow Ltd. |
| Brand | Shinmai |
| Posted | August 2006 |
| Business Sector | Potato Chips, Crisps & Crackers |
| Tagline | ...more delicious than ever. |
| Story | TITLE : GHOST At the BTS skywalk , a woman is putting much effort in giving out Shinmai samples, though the passer-bys dont seem to care once they get the sample they just stuff it into their bag. This made her change her technique in giving them out she brings all her hair upfront, looking somewhat like a Japanese ghost seen in the movies. A guy walks by and is taken by surprise, he opens his mouth to scream while she easily feeds him a Shinmai sample. VO : We want you to try it now! This is the way to do it. New Shinmai, crispy with intense taste more delicious than ever. |
| Media Type | Television & Cinema |
| Length | |
| Market | Thailand |
| Editing Company | Matching Studio |
| Music Company / Composer | Matching Studio |
| Post Production | Matching Studio |
| Sound Design Company | Matching Studio |
| Account Director | Oranat Asanasen |
| Art Director | Nuntawat Chaipornkaew |
| Music | Boonchai Chookdeepusit |
| Sound Design Company | Boonchai Chookdeepusit |
| Copywriter | Krai Kittikorn |
| Director | Suthon Petchsuwan |
| Production Company Producer | Sarayut Sritrakul |
| Director of Photography (DOP) | Thanakrit Tiranakul |
| Editor | Songsak Visittipackdeekun |
| Agency Producer | Natee Wangtrakoon |
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