| Title | Upside Down |
| Agency | Arnold |
| Campaign | New Beetle Convertible Integrated Campaign |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Posted | March 2004 |
| Product | Beetle Convertible |
| Business Sector | Coupes & Convertibles |
| Tagline | Drivers wanted. |
| Media Type | Billboard |
| Market | United States |
| Executive Creative Director | Ron Lawner |
| Chief Creative Officer | Ron Lawner |
| Group Creative Director | Alan Pafenbach |
| Creative Director | Chris Bradley |
| Creative Director | Tim Brunelle |
| Advertising Manager | Karen Marderosian |
| Account Executive | Colleen McGee |
| Copywriter | David Weist |
| Agency Producer | Amy Febinger |
| Agency Producer | Kathy Lotas |
| Art Director | Adele Ellis |
| Art Director | Nicole McDonald |
| Copywriter | Susan Ebling Corbo |
| Copywriter | Rob Thompson |
| Production Manager | John Gray |
More Work
SEE ALLBig Day 2 (60 sec)
- BRAND:
- Volkswagen
- AGENCY:
- Arnold
Carriage 2
- BRAND:
- Volkswagen
- AGENCY:
- Arnold
Dome
- BRAND:
- Volkswagen
- AGENCY:
- Arnold
Car Head
- BRAND:
- Volkswagen
- AGENCY:
- Arnold
Ransom
- BRAND:
- Volkswagen
- AGENCY:
- Arnold
Choose Liberty
- BRAND:
- Colonial Williamsburg
- AGENCY:
- Arnold Worldwide (DC)
Start Things Up (White)
- BRAND:
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- AGENCY:
- Arnold Worldwide (DC)
SoCo and Lime (Black)
- BRAND:
- Southern Comfort
- AGENCY:
- Arnold Worldwide (DC)
Galanty Show
- BRAND:
- Volkswagen
- AGENCY:
- Grabarz & Partner