| Title | Playback Time |
| Agency | Doner |
| Campaign | Don't just live it, TDK it. |
| Advertiser | TDK |
| Brand | TDK |
| Posted | June 2000 |
| Product | Recordable Cassettes |
| Business Sector | Consumer Electronics & Audio-Visual |
| Tagline | At the heart of it |
| Story | Heavy, impactful lettering spells out the colourful threat
Youve had your fun. Now its playback time. TDK. At the heart of it. |
| Media Type | Billboard |
| Market | France, Germany, United Kingdom, Italy |
| Creative Director | Paul Cardwell |
| Copywriter | Rachel Carroll |
| Art Director | Michelle Steiner |
| Photographer | Kelvin Murray |
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