| Title | Santa Claus |
| Title (original language) | Le Père Noël |
| Agency |
DENTSU CREATIVE
|
| Campaign |
Santa Claus
|
| Advertiser |
Amazon
|
| Brand |
Amazon.fr
|
| Date of First Broadcast/Publication |
2000 / 12
|
| Product |
Books, CD, Videos, DVD
|
| Product (original language) | Livres, CD, Vidéo, DVD
|
| Business Sector | Online Retail, E-store
|
| Tagline | Just Easy |
| Tagline (original language) | Tout Simplement |
| Problem | During Christmas essential in terms of hard selling, the ojective was to maximize the campaign impact, because od the general "overpression and because Amazon was not installed for a long time, in basing itself on a strong offer. |
| Problem (original language) | Sur la période de Noël fondamentale en termes de hard selling, l'objectif était de maximiser l'impact de la campagne, compte-tenu de la sur-pression générale et du fait qu'Amazon était installé depuis peu, en se basant sur une offre forte. |
| Media Type |
Billboard
|
| Market | France |
| Creative Director |
Pierre Noëll
|
| Copywriter |
Laurent Gagnière
|
| Art Director |
Eric Diratzouyan
|
