Bob Pendar-Hughes
Director of Photography at Tenthree
London, United Kingdom
TitleLitany
Agency
Campaign Litany
Advertiser The Independent
Brand The Independent
Date of First Broadcast/Publication 1998 / 10
Product The Independent
Business Sector Newspapers, Magazines, Books
Story A sequence of black and white images supported by voice over reminds us of all the things we are told not to do: "Don't talk. Don't touch. Don't walk. Don't walk at night. Don't walk on the right. Don't drink. Don't think..." These images oppose the text increasing the awareness towards social issues. The ad ends: "...Don't buy. Don't read."
Philosophy The text is read by John Cooper-Clark who is a well-known British poet.
Media Type Television
Length
Market United Kingdom
Creative Director
Copywriter
Art Director
Agency Producer
Director
Actor / Celebrity
Production Company
Production Company Producer
Photographer

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