Title | Condom. Essential Wear. |
Agency | MullenLowe UK |
Campaign | Condom. Essential Wear. - COI |
Advertiser | Central Office of Information |
Brand | Department of Health |
Posted | November 2006 |
Product | Sexual health |
Business Sector | Public Safety, Health & Hygiene |
Tagline | Condom. Essential Wear |
Story | The Department of Health is launching a new integrated campaign to normalise condom use and tackle the growing rates of sexually transmitted infections among 18-24 year olds who are currently ignorant and complacent about the risks involved in having unprotected sex. The strategy positions condoms as a 'must have' item to an audience who are heavily influenced by clothing brands. Delaney Lund Knox Warren & Partners have worked closely with the DH to develop the creative idea of 'Condom Essential Wear', which acts as the umbrella brand across all media |
Media Type | Television |
Length | |
Market | United Kingdom |
Production Company | Thomas Thomas Films |
Production Company Producer | Philippa Thomas |
Editor | Bryan Dyke |
Director | Kevin Thomas |
Director of Photography (DOP) | Bob Pendar-Hughes |
Copywriter | Richard Holmes |
Art Director | Remco Graham |
Agency Producer | Vanessa Butcher |
Sound Design Company | Munzi |