Bob Pendar-Hughes
Director of Photography at Tenthree
London, United Kingdom
TitleCondom. Essential Wear.
Agency
Campaign Condom. Essential Wear. - COI
Advertiser Central Office of Information
Brand Department of Health
PostedNovember 2006
Product Sexual health
Business Sector Public Safety, Health & Hygiene
Tagline Condom. Essential Wear
Story The Department of Health is launching a new integrated campaign to normalise condom use and tackle the growing rates of sexually transmitted infections among 18-24 year olds who are currently ignorant and complacent about the risks involved in having unprotected sex. The strategy positions condoms as a 'must have' item to an audience who are heavily influenced by clothing brands. Delaney Lund Knox Warren & Partners have worked closely with the DH to develop the creative idea of 'Condom Essential Wear', which acts as the umbrella brand across all media
Media Type Television
Length
Market United Kingdom
Production Company
Production Company Producer
Editor
Director
Director of Photography (DOP)
Copywriter
Art Director
Agency Producer
Sound Design Company

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