| Title | Pieces |
| Agency | Doner |
| Campaign | Toughest - Casio Electronics |
| Advertiser | Casio Electronics |
| Brand | G-Shock |
| Posted | June 2000 |
| Product | Watches |
| Business Sector | Watches |
| Tagline | The Toughest Watch of all Time |
| Story | An image of a G-Shock watch taken apart & laid out so that each component is clearly visible. Full explanatory text with the headline The only time youll see a G-shock in pieces. G-shock. The toughest watch of all time. |
| Media Type | Billboard |
| Market | United Kingdom |
| Creative Director | Paul Cardwell |
| Copywriter | John Long |
| Art Director | Pat Thomas |
| Photographer | Piet Johnson |