Equinox - "The Pursuit by Equinox"

R/GA

R/GA New York, United States

Awards

29084

Brand: Equinox
Country: United States

Advertiser: Equinox Fitness Clubs

Title	The Pursuit by Equinox
Agency	R/GA
Campaign	Equinox: The Pursuit
Advertiser	Equinox Fitness Clubs
Brand	Equinox
Posted	April 2015
Business Sector	Sports & Health Clubs, Gyms, Spas, Diet Clinics
Story	To help Equinox relaunch their indoor cycling offering, we designed two playful, motivational experiences that take data from studio bicycles and give riders visualizations of their riding performance while engaging them with immersive games. The experiences offer individual, team vs. team and collaborative elements, all of which build on the energy of the class, pushing individual riders towards their goals while making them feel like part of a cycling community. With each class, members are motivated to ride their best as they’re presented with real-time, actionable, data visualizations of their ride, keeping them inspired and accountable for their performance. The Case study titled The Pursuit was done by R/GA New York advertising agency for brand: Equinox in United States. It was released in the Mar 2015.
Media Type	Web Film
Length	106 seconds
Creative Director, Visual Design	John White
Technology Department	Matt Jacobs
Associate Creative Director, Experience Design	Karen Bonna-Rainert
Production	Charles Dodson
Production	Doron Gura
Senior Experience Designer	Paolo Benvenuto
Senior Experience Designer	Nicole Del Senno
Senior Open Standards Developer	David Hitchings
Senior Open Standards Developer	Kyle Aurand
Senior Software Engineer & Solutions Architect	Jin Sung Yoo
Creative Director, Data Visualization	Shu Zheng Li
Creative Director, Data Visualization	Virgilio Santos
Art Director	Diana Frurip
Art Director	Ellen Pai
iPhone Development	Sam Keene
iPhone Development	Kyle Conway
iPhone Development	Rob Seward
Junior Visual Designer	Minah Kim
Junior Visual Designer	Alexandra Barron
Executive Creative Director, Content Studio	Can Misirlioglu
Senior Motion Designer	Christopher Raleigh
Senior Motion Designer	Anton Tokar
CG/Motion Production Manager	Irka Seng
Senior Product Developer + Technical Architect	Chuck Genco
Quality Assurance	Michael Shagalov
Quality Assurance	Paulie Srinuan
Copy Team	Colleen Harlan
Copy Team	Madeline Garber
Executive Team	Erin Lynch
Executive Team	Carina Rolley
Equinox Team	Elizabeth Henning
Equinox Team	Catey Mark
Equinox Team	Jeffrey Scott
Equinox Team	Elizabeth Nolan
Equinox Team	Timothy Strudwick