| Title | Pack one's bags |
| Title (original language) | Le balluchon |
| Agency |
agence W
|
| Campaign |
Products Range - Syngenta
|
| Advertiser |
Syngenta
|
| Brand |
Syngenta
|
| Posted | July 2008 |
| Product |
Colzor Trio
|
| Business Sector | Agrochemicals
|
| Tagline | Make self-propagating plants packs their bags |
| Tagline (original language) | Dès le semis faites partir les adventices les plus coriaces |
| Philosophy (original language) | Syngenta "le meilleur allié des agriculteurs" |
| Problem (original language) | Comment faire évoluer l'image d'une marque marchande (produits phytosanitaires) vers une marque de services dédiée aux agriculteurs? |
| Media Type |
Print
|
| Market | France |
| Creative Director |
Ivan Pierens
|
| Account Manager |
François Lamotte
|
| Art Director |
Julien FRAPPA
|
| Advertising Manager |
Fabien Lubrano
|
| Advertising Manager |
Bertrand Moncomble
|
