Title | Crash Helmet |
Agency | Saatchi & Saatchi |
Campaign | Crest Masks - Procter & Gamble |
Advertiser | Procter & Gamble |
Brand | Crest Toothpaste |
Date of First Broadcast/Publication | 2006 / 3 |
Product | Crest Toothpaste |
Business Sector | Oral Hygiene |
Tagline | Sow them off |
Story | Smiles cut into different masks illustrate how the wearers simply cannot resist showing off their brilliant smile, thanks to Crest Toothpaste. |
Media Type | Newspaper |
Market | United Kingdom |
Creative Director | Tony Granger |
Copywriter | Howard Green |
Other | Carrie Hards |
RETOUCHING | Actis London |
ART BUYER | Kate Mahon |
Other | Tim Quest |
MODEL MAKER | John Steed |
Photographer | Jenny Van Sommers |
Art Director | Pablo Videla |