| Title | Crash Helmet |
| Agency | Saatchi & Saatchi |
| Campaign | Crest Masks - Procter & Gamble |
| Advertiser | Procter & Gamble |
| Brand | Crest Toothpaste |
| Date of First Broadcast/Publication | 2006 / 3 |
| Product | Crest Toothpaste |
| Business Sector | Oral Hygiene |
| Tagline | Sow them off |
| Story | Smiles cut into different masks illustrate how the wearers simply cannot resist showing off their brilliant smile, thanks to Crest Toothpaste. |
| Media Type | Newspaper |
| Market | United Kingdom |
| Creative Director | Tony Granger |
| Copywriter | Howard Green |
| Other | Carrie Hards |
| RETOUCHING | Actis London |
| ART BUYER | Kate Mahon |
| Other | Tim Quest |
| MODEL MAKER | John Steed |
| Photographer | Jenny Van Sommers |
| Art Director | Pablo Videla |
More Work
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- BRAND:
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- AGENCY:
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