Bruce Crouch
Creative Director at Publicis Sapient London
London, United Kingdom
TitleFootball (German Version)
Agency
Campaign Olivio Bertolli - Unilever Bestfoods
Advertiser Unilever
Brand Olivio Bertolli
PostedNovember 2002
Business Sector Edible Fat Products
Tagline Part of Your Mediterranean Diet.
Philosophy Divided we Dine, United we Dream



This case documents how the UK Olivio spread campaign was successfully rolled out for Bertolli spread in three other European markets, taking it from a €40 million to a €100 million brand in just four years. Advertising has been fundamental in building a brand image relevant above and beyond local food culture, by appealing at a deeper emotional level. Sales uplifts attributed to advertising average 65% and production efficiencies of using a single campaign led to savings of £3 million.
Media Type Television
Length
Market Belgium, Germany, United Kingdom
Creative Director
Art Director
Copywriter
Art Director
Copywriter
Director
Advertising Manager

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