| Title | Rope |
| Agency | adam&eveDDB |
| Campaign | Value 2014 |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Date of First Broadcast/Publication | 2014 / 2 |
| Business Sector | Automotive |
| Tagline | Get what you pay for. Well Worth It |
| Story | We follow a character who has opted for the cheaper version of an item, rather than the high-quality alternative. Each advert ends on a Volkswagen, as we are reminded ‘You get what you pay for’, before closing with the new campaign line ‘Well Worth It’. |
| Media Type | Television & Cinema |
| Length | |
| Production Company | Outsider |
| Post Production | Work |
| Editing Company | MPC LDN |
| Audio Post Production | Factory Studios |
| Managing Partner | Jonathan Hill |
| Creative Director | Jeremy Craigen |
| Art Director | Mike Crowe |
| Copywriter | Mike Crowe |
| Art Director | Rob Messeter |
| Copywriter | Rob Messeter |
| Director | James Rouse |
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