| Title | Steam Room |
| Agency | Wunderman Thompson Toronto |
| Campaign | Health - ParticipACTION |
| Advertiser | ParticipACTION |
| Brand | ParticipACTION |
| Posted | January 2008 |
| Business Sector | Public Safety, Health & Hygiene |
| Problem | Canada's Participaction was an organization with a very clear mandate: they wanted to get Canadian kids active again. Fact is, this was the first generation of kids who'd have a shorter life expectancy than their parents. Scary stuff. They were looking for a campaign that brought this powerful statistic to life. In a way that would get people talking, but also in a way that wouldn't blame parents. Hence, a 12 year old boy watering his driveway not able to go to the dance because he was getting a colonoscopy! |
| Media Type | Television |
| Length | |
| Market | Canada |
| Agency Producer | Clair Galea |
| Director | John Mastromonaco |
| Account Director | Michelle Milos |
| Creative Director | Don Saynor |
| Copywriter | Don Saynor |
| Executive Creative Director | Martin Shewchuk |
| Account Executive | Shelby Spigelman |
| Editor | Richard Unruh |
| Executive Creative Director | Paul Wales |
| Art Director | Jeff Wilbee |
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