Title | Light it UP |
Agency | Deutsch |
Campaign | 7 x 7UP |
Advertiser | Dr Pepper Snapple Group Inc. |
Brand | 7UP |
Date of First Broadcast/Publication | 2014 / 3 |
Business Sector | Soft Drinks, Tonics |
Media Type | Television |
Length | |
Market | United States |
Soundtrack | All It Takes (Let’s Go) feat. Iconopop |
Special Effects / VFX | A52 Visual Effects |
Chief Creative Officer | Pete Favat |
Executive Creative Director | Brett Craig |
Integrated Creative Director | Xavier Teo |
Associate Creative Director | Erick Mangali |
Art Director | Erick Mangali |
Associate Creative Director | Ryan Lehr |
Copywriter | Ryan Lehr |
Copywriter | Armando Samuels |
Director of Integrated Production | Vic Palumbo |
Executive Agency Producer | Lisa K. Johnson |
Production Company | Smuggler |
Director | Samir Malal |
Editing Company | Union Editorial |
Editing Company | Circus |
Post Production | The Mill LA |
Audio Post Production | Lime Studios |
Music | Tiësto |