Title | Space Odyssey |
Agency | Wieden+Kennedy |
Campaign | Ridiculous Possibilities |
Advertiser | TK Maxx |
Brand | TK Maxx |
Date of First Broadcast/Publication | 2016 / 9 |
Business Sector | Apparel & Accessories Stores |
Story | Set in a Space Odyssey style space station, it centres on a female astronaut applying make-up in zero gravity who explains that because she discovered so many amazing affordable, big branded beauty items instore, she was able to kit out the entire crew - which resulted in them asking her to join them on their mission. |
Philosophy | This second campaign, continues to build the Ridiculous possibilities brand platform to showcase the world of brilliant opportunities opened up by the labels-for-less retail experience. |
Media Type | Television |
Length | |
Market | Poland, Germany, Ireland |
VFX Company | MPC LDN |
Marketing Director | Deborah Dolce |
Editing Company | Cut and Run London |
Production Company | Colonel Blimp |
Advertising Manager | Catrina Funk |
Advertising Manager | Andrew Barclay |
Creative Director | Hollie Walker |
Creative Director | Freddie Powell |
Creative Team | Paddy Treacy |
Creative Team | Mark Shanley |
Creative Team | Pierre Jouffray |
Creative Team | Kelly Satchell |
Executive Creative Director | Tony Davidson |
Executive Creative Director | Iain Tait |
Account Director | Victoria Dundson |
Account Director | Charlotte Evans |
Chief Strategy Officer | Paul Colman |
Account Planner | Alex Allcott |
Agency TV Producer | Richard Adkins |
Director | Tom Kingsley |
Executive Producer | Paul Weston |
Director of Photography (DOP) | Simon Chaudoir |
Editor | Julian Tranquille |