Tony Davidson
Creative Director at Wieden + Kennedy
London, United Kingdom
TitleSpace Odyssey
Agency
Campaign Ridiculous Possibilities
Advertiser TK Maxx
Brand TK Maxx
Date of First Broadcast/Publication 2016 / 9
Business Sector Apparel & Accessories Stores
Story Set in a Space Odyssey style space station, it centres on a female astronaut applying make-up in zero gravity who explains that because she discovered so many amazing affordable, big branded beauty items instore, she was able to kit out the entire crew - which resulted in them asking her to join them on their mission. 
Philosophy This second campaign, continues to build the Ridiculous possibilities brand platform to showcase the world of brilliant opportunities opened up by the labels-for-less retail experience. 
Media Type Television
Length
Market Poland, Germany, Ireland
VFX Company
Marketing Director
Editing Company
Production Company
Advertising Manager
Advertising Manager
Creative Director
Creative Director
Creative Team
Creative Team
Creative Team
Creative Team
Executive Creative Director
Executive Creative Director
Account Director
Account Director
Chief Strategy Officer
Account Planner
Agency TV Producer
Director
Executive Producer
Director of Photography (DOP)
Editor

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