Title | Aggression |
Agency | Publicis London |
Campaign | Size Matters - Renault |
Advertiser | Renault |
Brand | Renault |
Posted | October 2000 |
Product | Clio Sport 172 |
Business Sector | Compact & Small Cars |
Tagline | Remove aggression before driving |
Story | Aggression is the 4th execution in the 'Size Matters' campaign and it launches the ClioSport 172. The ad shows Hélène smashing up her flat so that all her aggression is removed and she is completely calm before driving the extremely powerful Renault ClioSport. |
Media Type | Television |
Length | |
Market | Lebanon, Poland, United Kingdom, Turkey |
Creative Director | Gerry Moira |
Copywriter | Paul Quarry |
Art Director | Jamie Colonna |
Agency Producer | Caroline Black |
Production Company | Therapy Films |
Director | Malcolm Venville |
Actor / Celebrity | Hélène Mahieu |
Music | Jimmy Smith |