| Title | Make Sure They Know |
| Agency | Deloitte Digital |
| Campaign | It's In the Game |
| Advertiser | Electronic Arts Inc. |
| Brand | Madden |
| Posted | December 2011 |
| Product | Madden NFL 12 |
| Business Sector | Video Games/Consoles |
| Tagline | It's in the game. |
| Media Type | Television |
| Market | United States |
| Executive Creative Director | Steve Stone |
| Creative Director | Warren Cockrel |
| Associate Creative Director | Anna Rowland |
| Executive Agency Producer | Brian Coate |
| Account Director | Eddie Garabedian |
| Production Company | Moxie Pictures |
| Director | Martin Granger |
| Editing Company | Arcade Edit |
| Music Company / Composer | Human |
| Sound Design Company | Lime Studios |
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