Rob Burleigh
Creative Group at Saatchi & Saatchi EMEA
London, United Kingdom
Title#ItBeginsWithABlanket
Agency
Campaign #ItBeginsWithABlanket
Advertiser UNICEF
Brand UNICEF UK
PostedNovember 2016
Business Sector Institutional/Public Interest/Non-Profit Org.
Story The campaign film follows the journey of the character, Yana, a nine year-old girl living in a refugee camp who is looking for and collecting childhood objects, including clothes, boots and a teddy bear.
As the film unfolds, we see the girl take everything she has found and use it to build a fire. In a life where warmth is just as essential as human comfort, even her teddy bear ends up in the flames. 
By the end, Yana is in the family’s tent - happy, safe and warm - being wrapped in a blanket provided by Unicef, the world’s leading children’s organisation.
Problem Make people realise the enormity of the largest humanitarian disaster since WWII and its devastating effects on children.
Media Type Television
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Post Production Framestore
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