| Title | Swap |
| Agency | BBH |
| Campaign | Swap |
| Advertiser | Levi Strauss & Co. |
| Brand | Levi's |
| Date of First Broadcast/Publication | 2003 / 1 |
| Product | Type 1 Jeans |
| Business Sector | Clothing |
| Tagline | A bold new breed. |
| Media Type | Television & Cinema |
| Length | |
| Market | United Kingdom |
| Soundtrack | Payback Time |
| Editing Company | Whitehouse Post |
| Special Effects / VFX | BUF Compagnie |
| Creative Director | Stephen Butler |
| Copywriter | David Chalu |
| Art Director | Stephen Rutherford |
| Agency Producer | Andy Gulliman |
| Production Company | Partizan London |
| Director | Michel Gondry |
| Director of Photography (DOP) | Harris Savides |
| Editor | Russell Icke |
| Music | The Dysfunctional Psychedelic Waltons |
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- BRAND:
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- AGENCY:
- Saatchi & Saatchi Geneva
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- AGENCY:
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Copy pages
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- AGENCY:
- Saatchi & Saatchi Geneva
Front Cover
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