Ian Grais
Partner, Co-Creative Director at Rethink Communications Inc., Vancouver
Vancouver, Canada
TitleOil Samples
Agency
Campaign No Tankers
Advertiser Dogwood Initiative
Brand Dogwood Initiative
Date of First Broadcast/Publication 2014 / 11
Business Sector Disease Awareness, Support Groups & Associations
Story This DM piece was created for Dogwood Initiative’s No Tankers campaign in an effort to raise awareness of the environmental risks of bringing more oil tankers to the British Columbia coast. A take on the traditional direct mail sample, each tanker-shaped package was filled with black, gooey oil and mailed across BC, literally bringing the debate right into people’s homes. 
Media Type Print
Creative Director
Creative Director
Art Director
Art Director
Copywriter
Designer
Account Services
Account Services
Producer
Producer

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