| Title | Carbon Neutral |
| Agency | FCB Canada |
| Campaign | Save your Climate - WWF |
| Advertiser | WWF |
| Brand | WWF |
| Posted | June 2008 |
| Product | Corporate |
| Business Sector | Environmental & Animal Issues |
| Tagline | Imagine what you can do to reduce global warming. |
| Story | The Oceans Rising billboard is part of a national (English-only) multi-media campaign. The objective of the mass media communication was twofold: 1. to continue to re-brand WWF-Canada to more accurately reflect their work as a global conservation organization and specifically raise awareness of their fight to solve global warming 2. generate revenue through the direct channels (ie. direct mail and online) by predisposing consumers to the message. |
| Media Type | Television |
| Length | |
| Market | Canada |
| Art Director | Mike Donaghey |
| Media Director | Lidia Hardwicke |
| Creative Director | Robin Heisey |
| Copywriter | Chris Joakim |
| Associate Creative Director | Joe Piccolo |
| Other | Erin Squires |
| Assoc. Creative Director | Chris Taciuk |
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