Marcello Serpa
Marcello Serpa
Creative Director at AlmapBBDO
São Paulo, Brazil
TitleBright Idea
Agency
Campaign Bright Idea
Advertiser General Electric Company
Brand GE
Date of First Broadcast/Publication
Philosophy

This is one of the first two films produced by AlmapBBDO for GE of Brazil. For this campaign, AlmapBBDO started in 2010 a work of research and studies, and from them, films were developed using the ludicrous to interpret the concept of the campaign and ads that highlight the areas in which GE and its concern to encourage development while preserving the environment. 

Media Type Television
Media Director
Creative Team
Production Company
Executive Producer
Production
Director
Photography / Illustration
Art Director
Post Production
Editor
Telecine
Account Manager
Strategic Planner
Creative Director
Creative Director
Telecine
Telecine
Telecine

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