Marcello Serpa
ECD at AlmapBBDO
São Paulo, Brazil
TitleUnlikely Fans
Agency
Campaign Everywhere You Want to Be
Advertiser Visa International
Brand Visa
Date of First Broadcast/Publication 2014 / 4
Business Sector Credit Cards
Tagline Wherever you want to be.
Story The film shows that the FIFA World CupTM is a competition that goes beyond football and which fans from all corners of the world and modalities want to be a part of, may they be rugby players, dancers, fishermen, actors, Olympic athletes or physicists. This is Visa’s third global production filmed in Brazil and reinforces the theme “Wherever you want to be”. 
Media Type Television & Cinema
Length
Creative Director
Chief Creative Officer
Marketer (Management team)
Marketer (Management team)
Partner / Director of Business
Account Director
Marketer (Management team)
Partner / General Planning Director
Media Director
Media Director
Account Director
RTV
RTV
Account Executive
Strategic Planning Director
Strategic Planner
Media (Agency side)
Marketer (Management team)
Marketer (Management team)
Marketer (Management team)
Partner / Co-President of the Board
Partner / Director of Client Services & Management
Creative Director
Strategic Planner
Strategic Planner
Media (Agency side)
Production Company
Sound Design Company
Copywriter
Art Director
Art Director
Production Company
Director
Director of Photography (DOP)
Executive Producer
Executive Producer
Editor
Editor
Post Production
RTV
RTV
Account Supervisor

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