| Title | Fire Alarm |
| Agency | Mohallem/Artplan |
| Campaign | Calligraphy Collection |
| Advertiser | DJ&AS Comunicação e Editora |
| Brand | Calligraphy Collection |
| Date of First Broadcast/Publication | 2011 / 4 |
| Business Sector | Newspapers, Magazines, Books |
| Tagline | At least your kid’s handwriting can be cute. |
| Philosophy | Chalkboard: "I'll never pull the fire alarm again just to stop a class." At least your kid’s handwriting can be cute. Callygraphy Collection DJ&AS. |
| Media Type | Magazine |
| Retoucher | Ariê Magalhães |
| Typographer | André Batista |
| Photographer | Marcos Lopes |
| Copywriter | Rodrigo Resende |
| Art Director | André Batista |
| Creative Director | Marcus Kawamura |
| Creative Director | Eugênio Mohallem |
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