| Title | Artist |
| Agency | Havas Montreal |
| Campaign | Playtime |
| Advertiser | Monster Factory |
| Brand | Monster Factory |
| Date of First Broadcast/Publication | 2015 / 4 |
| Business Sector | Others |
| Tagline | Who's the real monster? |
| Story | Throughout history monsters have been characterized as mindless horrors, terrifying all those around them. They live in swamps, lurk in in the shadows, scurry under the bed. The Monster Factory, however, breeds a different kind of monster. Those with real feelings, passions and idiosyncrasies. We wanted to stand up to the stereotype, and show these “monsters”as who they really are: best friends you can count on to always be by your side. No matter what. Havas Worldwide Canada and Someplace Nice create online film campaign for toy manufacturer, Monster Factory. The Monster Factory creates unique plush toys and collectibles for children and adults. Each monster has a unique personality and comes with a write-up of their character. These fun online films pose the question: “Who’s the real monster?”, as we get a glimpse of everyday playtime with kids and their Monster toys. |
| Media Type | Web Film |
| Length | |
| More Information | monsterfactory.net |
| Agency | Havas Montreal |
| Music, Radio and Sound Design | Pirate Toronto |
| Chief Creative Officer | Helen Pak |
| Director | Pete Henderson |
| Production Company | someplace nice |
| Executive Producer | Estelle Weir |
| Executive Producer | Chilo Fletcher |
| Agency Producer | Francesca Marchese |
| Agency Assistant Producer | Hannah DeCelles |
| Cinematography | Brett Van Dyke |
| Editor | Melanie Hider |
| Editing Company | Saints Editorial |
| Production Designer | Nancy Machel |
| Line Producer | Robbie MacNamara |
| Production Manager | Derek Modesto |
| Editing Company | Stephanie Hickman |
| Assistant Editor | Stefan Manz |
| Colorist | Eric Whipp |
| assistant colorist | Alanna Humphreys |
| Animation Effects - Executive Producer | Cathy Jefferies |
| Special Effects / VFX | Rob Del Ciancio |
| Special Effects / VFX | Topix |
| Animation | Steve McArdle |
| Sound Director | Tom Eymundson |
| Sound | Ian Boddy |
| Sound Producer | Colleen Murphy |
| Copywriter | Bill Shaefer |
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