With a bachelor?s degree in Publicity and Advertising from PUCCampinas, Borghi?s started his career in 1989 at Standard Ogilvy. He also worked for at Talent, FCB and DM9/DDB, agency where he developed together with Erh Ray some of the most successful and awarded campaigns of Brazilian and international advertising, such as Parmalat?s ?Mamíferos? (mammals), ?Carlinhos? (against prejudice to people with Down?s Syndrome), jobs for Universo on Line (portal launching), Honda, Michelin, Itaú, Electrolux, Valisére, Antarctica, Volvo, Microsoft, Philips, Jornal da Tarde and others.
In 1999, Borghi went to Leo Burnett as President and Creative Director, becoming President of the agency in 2001. At this time, he created successful campaigns for BankBoston, Frescarini and Fiat, which became market leader in the country, for the first time.
In December 2002, together with Erh Ray, founded BorghiErh® Creative Intelligence, a 100% Brazilian agency. In December 2006, BorghiErh merged with Lowe and he assumed as president.
In his career, he was awarded several prizes: Most Awarded Copywriter by the Archive Magazine (1999), Cannes (13 Lions), One Show (10 awards), New York Festival (11 awards), London festival (7 awards), Clio (10 Awards) and Abril Awards (one of the most important Brazilian festivals ? 15 awards).