Bruno Prosperi
Executive Creative Director at AlmapBBDO
São Paulo, Brazil
TitleFishes
Agency
Campaign Fishes
Advertiser Veja
Brand Veja
Date of First Broadcast/Publication 2016
Business Sector Media, Publishing & Production
Story Created by AlmapBBDO, “Fishes,”the new institutional campaign for VEJA Magazine (Editora Abril), demonstrates what happens when you go deep in a particular topic. The aim is to position the publicationas a brand that seeks out information wherever it may be, showing its position as a critical vehicle that listens, probes, researches, and investigates indepth, without worrying about whether what it turns up will be pretty or not.  
 
VEJA is also looking to get the public’s attention in a creative way, looking to reach out to a younger audience and shape new readers. “Fishes” has versions for TV and digital. The campaign also includes advertisements in Grupo Abril publications, publications on social media and POS material.  
Media Type Television & Cinema
Length
General Creative Director
Executive Creative Director
Creative Director
Creative Director
Copywriter
Art Director
Production
Audio
RTVC
RTVC
RTVC
Client Supervisor
Client Supervisor
Client Supervisor
Client Supervisor
Account Planner
Account Planner
Account Planner
Account Planner
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Media Director
Media Director
Media Director

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started