| Title | Life-Saving Cable Project |
| Agency | Y&R Moscow |
| Campaign | Donor Cable Project |
| Advertiser | Nar Mobile |
| Brand | Nar Mobile |
| Date of First Broadcast/Publication | 2014 / 4 |
| Business Sector | Telecommunications Services |
| Tagline | Donate energy to save a phone, and donate blood to save a life. |
| Media Type | Case Study |
| Length | |
| Market | Russia |
| Creative Director | Marco Cremona |
| Art Supervisor | Federico Fanti |
| Art Director | Artem Goncharov |
| Art Director | Anastasia Bukhonkina |
| Art Director | Artem Goncharov |
| Art Director | Anastasia Bukhonkina |
| Art Director | Raushania Rakhimova |
| Copywriter | Oleg Tumanov |
| Production Company | Project 111, Moscow |
| Production Company Producer | Sergey Mikhailov |
| Production Company Producer | Anna Degtyarenko |
| Graphic Designer | Dmitriy Izotov |
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