Abhijit Avasthi
Executive Creative Director at Ogilvy & Mather
Mumbai, India
TitleA Decade of Dominance
Agency
Campaign A decade of dominance
Advertiser Bajaj Auto
Brand Pulsar
Date of First Broadcast/Publication 2011 / 12
Business Sector Motorcycles
Tagline 10 years of leadership
Story From a bike to a religion and from a religion to a mania, the Pulsar stands as a true testament to a counter-culture. A culture that challenges mediocrity, laughs at convention and is the bedrock of Pulsar's dominance of the Indian performance bike market over the last ten years. This video is an ode to the decade that has gone by on a Pulsar, and to the decades going to come. 
Media Type Web Film
Production Company Jan 19 Films
Director
Account Director
Account Director
Creative Director
Executive Creative Director
Creative Director

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